NEW YORK, Dec. 10 (UPI) -- Martha Stewart Living Omnimedia Inc. said Monday it would stop publishing its Blueprint U.S. women's lifestyle magazine after the January/February issue.
Blueprint -- which is unrelated to the British monthly architecture magazine of the same name -- will continue on the Internet and produce special home-interest content for Martha Stewart Weddings magazine, the company said.
The move lets the company focus on digital media initiatives, expand its weddings franchise and save money in its publishing business, President and Chief Executive Officer Susan Lyne said.
Some people will lose their jobs as a result of the closing -- the company did not say how many -- and a "core team of employees" will be reassigned to existing businesses and new projects.
The magazine's Bluelines blog "will continue and we plan to grow Blueprint digital content across our Web sites," Lyne said.
Blueprint sought to appeal to women 25 to 45, a younger target audience than the company's flagship Martha Stewart Living and Everyday Food publications.
But the 268,000-circulation publication -- whose first test issue came out in May 2006 and whose final issue will be its eighth -- faced tough competition from Conde Nast's Domino and Time Inc.'s Real Simple, Photo District News reported.
