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$488.4M Cyber Monday U.S. employer loss

Nov. 20, 2007 at 9:14 AM   |   Comments

CHICAGO, Nov. 20 (UPI) -- U.S. firms could lose $488.4 million as employees shop online on Cyber Monday, the kickoff of the U.S. holiday online-shopping season, a report said Tuesday.

But unless online shopping causes deadlines to be missed or Internet performance to suffer, "companies should not attempt to crack down on the practice" even if a supervisor "walks in on an employee researching the latest DVD players on Amazon.com," outplacement consulting firm Challenger, Gray & Christmas said.

Doing so could hurt morale and loyalty, "which ultimately will have a greater impact on the bottom line than a few minutes of cybershopping," Chief Executive Officer John Challenger said.

"In the real world, workers are not paid by the minute and are not expected to be producing output -- whatever that may be -- every minute of every day," Challenger said.

"If someone actually misses a deadline on Cyber Monday, chances are that employee has bigger issues than online shopping," he said.

A U.S. employer loses an average $7.12 for every 12 minutes an employee shops online, Challenger Gray said.

But that employee could also make an extended trip to the restroom or take a smoking break or run down the block to get an iced latte with that time, the Chicago firm said.

Cyber Monday has evolved into a significant marketing event, in which online retailers offer low prices and promotions.

© 2007 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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