Ad Age publisher moves to Ent. Weekly

NEW YORK, Nov. 19 (UPI) -- Advertising Age Publisher Scott Donaton will join Time Inc.'s Entertainment Weekly as publisher, Time said Monday.

He will fill the slot vacated by Dave Morris Dec. 10. Morris left the magazine last month after 21 years with Time Inc. after Paul Caine was promoted above him as president of newly created Time Inc. Entertainment Group.

Donaton, who became Ad Age's publisher in February, called Entertainment Weekly a brand he watched and admired since its 1990 start, and said being offered the publisher's spot was "too great an opportunity for me to pass up."

Entertainment weekly covers movies, television, music, Broadway stage productions, books and popular culture for a consumer readership, particularly young people and women.

It focuses on topics such as TV ratings, movie grosses, production costs, ticket sales and ad budgets, as well as scheduling, producers and other behind-the-scenes background, unlike celebrity-focused publications Us Weekly, People and In Touch Weekly.

Time Inc. Executive Vice President Stephanie George said Donaton's perspective on the relationship between entertainment and business made him "uniquely qualified" for the position.

"He shares EW's signature wit and passion for all things movies, music and television," she said in a statement.