With crude oil prices nearing $100 a barrel, air fares are bound to increase, Parker said.
Crude closed at $96.37 a barrel on the New York Mercantile Exchange Wednesday, with prices reaching as high as $98.62 before easing back.
"In today's environment, we believe there certainly is room for additional price increases," Parker said. But raising fares will be difficult, "if the economy goes into a softening mode.
"The industry is still extremely fragmented, which puts severe pressure on the financials in difficult times."
Swim Week Miami Beach 2014 [PHOTOS]