Sears resurrects Wish Book catalog

HOFFMAN ESTATES, Ill., Oct. 3 (UPI) -- Sears, Roebuck & Co. is bringing back its Wish Book catalog after a 14-year hiatus, the U.S. midrange retail chain said.

The Wish Book -- Sears' Christmas catalog, filled with pictures of toys -- was a holiday treat for decades before being canceled in 1993 because of sinking sales and profits.

The Wish Book mailed to shoppers this week is 188 pages -- a fraction of its 832-page predecessor -- and will also be available online, The Chicago Sun-Times reported.

The specialty catalog was separate from Sears' general-merchandise catalog, which in its heyday was sometimes referred to as "the Consumers' Bible."