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Electronics giant shows 'feminine' side

Best Buy electronics stores used to be "designed for boys by boys" but now they're truly gender blenders catering to women as much as men. Women influence 90 percent of consumer electronics purchases, Best Buy says, from the look of the flat-screen televi
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Published: Dec. 21, 2006 at 12:01 PM
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NEW YORK, Dec. 21 (UPI) -- Best Buy electronics stores used to be "designed for boys by boys" but now they're truly gender blenders catering to women as much as men.

Women influence 90 percent of consumer electronics purchases, Best Buy says, from the look of the flat-screen television to the color of the iPod speakers for the living room.

Almost overnight, it seemed, consumer electronics became a design element, USA Today said. The stores have followed suit.

Generally, the music in stores is softer, the flashing lights less flashy, and the holiday hysteria has given way to a more personal touch.

Stacks of boxes are whittled down, aisles widened to accommodate baby strollers, and little living rooms are dotted about with wide-screen TVs and surround sound. Things like "lifestyle" and "how will this look?" are discussed along with screen size, power ratings and product features.

© 2006 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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