Sara Lee to unveil 20 products in a year

Sept. 20, 2006 at 2:47 PM

CHICAGO, Sept. 20 (UPI) -- Chicago's Sara Lee Corp. will introduce a record 20 new food and beverage products in fiscal 2007.

Christopher J. Fraleigh, chief executive officer of Sara Lee Food & Beverage, told a group of analysts this week that the new products in his division will include Jimmy Dean microwaveable breakfast bowls and Hillshire Farm entree salads, which come with everything needed for a salad except the lettuce.

He said his focus is "on driving margin improvement by building brands through innovation, quality and clearly communicated product benefits."

He also said he is putting a priority on executing sales programs to benefit customers and "aligning employees behind growth and achievement."

Follow us on Facebook, Twitter, and Instagram for more news from
Related UPI Stories
share with facebook
share with twitter
Topics: Jimmy Dean
Trending Stories