Christopher J. Fraleigh, chief executive officer of Sara Lee Food & Beverage, told a group of analysts this week that the new products in his division will include Jimmy Dean microwaveable breakfast bowls and Hillshire Farm entree salads, which come with everything needed for a salad except the lettuce.
He said his focus is "on driving margin improvement by building brands through innovation, quality and clearly communicated product benefits."
He also said he is putting a priority on executing sales programs to benefit customers and "aligning employees behind growth and achievement."
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