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Sara Lee to unveil 20 products in a year

Sept. 20, 2006 at 2:47 PM

CHICAGO, Sept. 20 (UPI) -- Chicago's Sara Lee Corp. will introduce a record 20 new food and beverage products in fiscal 2007.

Christopher J. Fraleigh, chief executive officer of Sara Lee Food & Beverage, told a group of analysts this week that the new products in his division will include Jimmy Dean microwaveable breakfast bowls and Hillshire Farm entree salads, which come with everything needed for a salad except the lettuce.

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He said his focus is "on driving margin improvement by building brands through innovation, quality and clearly communicated product benefits."

He also said he is putting a priority on executing sales programs to benefit customers and "aligning employees behind growth and achievement."

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