BBC to launch commercial service

June 29, 2006 at 10:48 AM
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LONDON, June 28 (UPI) -- Britain's government-subsidized BBC network will launch an international Web site next March that will carry private advertising.

There will be no pop-up or banner advertisements, and the British Broadcasting Corp. site would aim for still advertising that would be "low-key" appearing in the middle of long articles, John Smith, chief executive of BBC Worldwide, said Wednesday.

Commercial rivals are complain about the move will give the BBC an unfair advantage over non-subsidized media, the Guardian reported.

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