'Shoppers bite back' blog for the angry

NEW YORK, Dec. 31 (UPI) -- U.S. consumers who feel their consumer complaints are falling on deaf ears can complain via a blog with the slogan: "Shoppers bite back."

The Consumerist at the Web site consumerist.com says with a business culture increasingly hostile toward consumers, unhappy shoppers should be able to have their say, the New York Times reported Saturday.

Joel Johnson, the site's proprietor, highlights consumer-oriented news, pictures and shopping tips.

He recently posted an impassioned plea for more imaginative advertising.

"The loud, braying ubiquity of advertising pretty much invalidates it without any effort on my part," said Johnson. "I don't notice advertising anymore, unless it is advertising that somehow makes my life a little more surreal, or stupid, or silly, or magical.

"I'm more interested in encouraging companies to make a correction than fruitlessly, if humorously, whaling on them, but sometimes an angry pejorative is all you've got," he told Gelf Magazine.