1.
Companies team for technologies
NEW YORK, Dec. 24 (UPI) -- The diamond industry has dominated the bridal market for decades, but a campaign for platinum rings is being planned.
Platinum Guild International, the U.S. marketing arm of the platinum industry, has devised an elaborate advertising campaign aimed at couples -- often living together -- introducing its own message about marriage with: "Your Love Has Just Gone Platinum," the New York Times reported Saturday.
"What we found is that today's engaged-age couple really has a very practical and realistic attitude toward marriage and love," said Michelle Peranteau, marketing manager for the Platinum Guild International. "Surprisingly, what was absent was a romantic notion of love."
The platinum industry found adults see marriage as an upgrade to their current relationship, Peranteau said.
|
|
|
|
|
|
| Additional Business News Stories | |
CANBERRA, Australia, May 23 (UPI) --
Australia has passed legislation establishing the $10 billion Clean Energy Finance Corp. to provide grants and government investment to green projects.
|
AVONDALE, La., May 23 (UPI) --
The seventh amphibious transport dock being built by Huntington Ingalls Industries for the U.S. Navy has completed builder sea trials.
|
The housing inventory rose slightly in April, which is unusual in the middle of the spring sales season. The uptick may be the result of rising seller confidence and it should ease concerns that the super tight inventory levels of the last six months...
|
What if Europe turned out to be the new Japan?
|
| Stories | Photos | People | Comments |
View Caption
