"I've been on TV every day for the past seven years; in those years, I've spent more than $300 million on air time for my rotisserie alone," he told the December issue of FHM.
"My best sales hour was probably $500,000 on (cable's) QVC. The numbers for selling retail on TV are much larger than wholesale. Sell $7 million rotisseries with a retail price of $200 and you've got a nice hunk of change."
While some call the infomercials cheesy, Popeil calls them effective -- but they must have entertainment value, the New York Times reported Sunday.
"Nielsen did a study for (cable's) CNBC," said Popeil. "On a Sunday at 4 p.m., CNBC replaced their usual programming with my hair-spray infomercial and the audience doubled."