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SBC to drop its name, use AT&T name

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Published: Oct. 27, 2005 at 2:13 PM
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WASHINGTON, Oct. 27 (UPI) -- SBC Communications Inc. Thursday said it would adopt the name of the storied company it recently purchased, AT&T Inc.

"The brand known worldwide for telecommunications innovation, quality and reliability will soon become synonymous with the transition to a new era of integrated communications and entertainment services," SBC said in a statement.

SBC's purchase of AT&T is expected to be completed later this year.

The AT&T name harks back two centuries to Alexander Graham Bell and the invention of the telephone.

Topics: Alexander Graham Bell
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