1.
Companies team for technologies
NEW YORK, Oct. 1 (UPI) -- Ninety-seven percent of U.S. teens use the Internet, and they spend more time online than they do watching TV, a study finds.
Research by Studiocom finds teens are online more often than any other demographic group -- and what engages them is interactive advertising because it feeds their desire to control what they buy, reported the New York Times.
Advertising targeted for teens will involve more games to engage the consumer, according to Nick Law, the vice president of visual design at R/GA in New York.
"This is advertising, but it's not behaving like advertising," he said.
One thing that doesn't change when trying to target teens is going after a "cool" image.
"If you can be cool, then you're going to be talked about, and that's going to produce results," said Juan Pablo Gnecco, the chief executive of Studiocom.
|
|
|
|
|
|
| Additional Business News Stories | |
CANBERRA, Australia, May 23 (UPI) --
Australia has passed legislation establishing the $10 billion Clean Energy Finance Corp. to provide grants and government investment to green projects.
|
AVONDALE, La., May 23 (UPI) --
The seventh amphibious transport dock being built by Huntington Ingalls Industries for the U.S. Navy has completed builder sea trials.
|
The housing inventory rose slightly in April, which is unusual in the middle of the spring sales season. The uptick may be the result of rising seller confidence and it should ease concerns that the super tight inventory levels of the last six months...
|
What if Europe turned out to be the new Japan?
|
| Stories | Photos | People | Comments |
View Caption
