1.
Companies team for technologies
SANTA MONICA, Calif., June 4 (UPI) -- More and more U.S. TV viewers are fast-forwarding through TV commercials and as a result, in-game advertising in video games, may boom.
Dave Anderson with Activision, a leading maker of video games thinks his company has the answer to excessive fast-forwarding of commercial ads.
"In-game advertising is the process by which we take brands and products into the video game in much the same way that theatrically there are products and brands that show up in movies," he says.
In-game advertising reaches "males ages 18 to 34, who are especially hard to reach, exactly the audience that Activision delivers," according to Anderson.
Activision has been able to create areas within the storyline of games for brands and products to be displayed or to be placed, Anderson said.
"The company is also working with Nielsen Entertainment to measure the reach of these in-game ads," said Anderson.
|
|
|
|
|
|
| Additional Business News Stories | |
CANBERRA, Australia, May 23 (UPI) --
Australia has passed legislation establishing the $10 billion Clean Energy Finance Corp. to provide grants and government investment to green projects.
|
FORT WAYNE, Ind., May 23 (UPI) --
Self-encrypting drives to protect data on mobile platforms such as laptops are to be developed for the U.S. Air Force by ITT Exelis.
|
The housing inventory rose slightly in April, which is unusual in the middle of the spring sales season. The uptick may be the result of rising seller confidence and it should ease concerns that the super tight inventory levels of the last six months...
|
What if Europe turned out to be the new Japan?
|
| Stories | Photos | People | Comments |
View Caption
