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Survey: Mother's Day spending to rise

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Published: May 5, 2005 at 12:40 PM
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WASHINGTON, May 5 (UPI) -- U.S. shoppers are expected to spend 9.5 percent more on this Mother's Day than they did on the same holiday last year.

A poll by BIGresearch, conducted for the National Retail Federation, found estimated spending at $11.43 billion, up some 9.5 percent from last year's $10.43 billion. Also, this year 83 percent of consumers plan to celebrate Mother's Day, slightly more than last year's 81.8 percent.

The average person plans to spend $104.63 on Mother's Day, which falls on May 8, up from $98.64 in 2004.

"Consumers see Mother's Day as a way to show the women in their lives how important they are," said Tracy Mullin, chief executive the National Retail Federation. "While the types of gifts may vary, the intentions remain the same -- to honor the special women who impact our lives all year long."

Topics: Tracy Mullin
© 2005 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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