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SAN JOSE, Calif., Dec. 7 (UPI) -- Mainstream U.S. retailers are increasingly seeing a shopping spike just before the eight days of Hanukkah, which this year started Tuesday night.
Howard Davidowitz, chairman of Davidowitz & Assoc., a New York-based retail consulting firm, says people buy similar presents for Hanukkah as they buy for Christmas, reported the San Jose (Calif.) Mercury News Tuesday.
"The single most dramatic difference is they don't buy Christmas trees, they buy menorahs," he said.
Also fueling the demand for menorahs, dreidels, kosher wine and other accouterments of the Jewish holiday are aging baby boomers who are embracing their Jewish religion once again.
"People hadn't been doing anything Jewish for 30 or 40 years, but people who came out to California during the '60s and '70s as hippies are now older, have children and mortgages, and they looked and said, 'Where's my religion?' '
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