SINGAPORE, Nov. 16 (UPI) -- Jetstar Asia is looking at introducing in-flight entertainment features amid intensifying competition among budget carriers, Today newspaper reported Monday.
The latest entrant into Singapore's increasingly crowded skies, which had started off as a strictly "no frills" airline at its launch two months ago, may now be adding electronic in-flight entertainment on a "pay-per-use" basis, said its chief operating officer Con Korfiatis.
If this happens, Jetstar Asia will be the first budget airline in Southeast Asia to offer in-flight entertainment -- a tool that experts hail as the "big differentiator" in an industry in which ticket prices are similar across the board.
Interestingly, Virgin Blue -- an archrival of Jetstar Asia's sister concern in Australia -- has already thrown down the gauntlet by announcing it will introduce live television services from the middle of next year.
In-flight entertainment is the new buzzword among budget airlines anxious to get an edge over the competition.
