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Wendy's fires 'Mr. Wendy' spokesman

Nov. 5, 2004 at 3:15 PM

DUBLIN, Ohio, Nov. 5 (UPI) -- Dublin, Ohio-based Wendy's said it is firing its spokesperson, Mr. Wendy, at the end of November, and refocusing attention back on to its food.

The hamburger chain's ad agency, McCann Erickson, is working on a new campaign.

Wendy's founder Dave Thomas represented the restaurant chain for more than a decade before his death a few years ago.

Wendy's Old-Fashioned Hamburgers was founded Nov. 15, 1969, and is the third-largest quick-service hamburger chain in the world, with more than 6,500 restaurants in North America and international markets.

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Topics: Dave Thomas
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