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Kraft to part with popular confections

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Published: Oct. 16, 2004 at 8:05 PM
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NORTHFIELD, Ill., Oct. 16 (UPI) -- Kraft Foods, based in Northfield, Ill., has put its Altoids mints and Life Savers candy brands up for sale, the Chicago Sun-Times reported Saturday.

The brands, long-time staples of the check-out aisle candy world, are expected to generate wide interest among companies such as Wm. Wrigley Jr. Co., Hershey Foods Corp., Cadbury Schweppes plc., Mars Inc., and Nestle.

Kraft, proprietor of such foodstuffs as Oreo cookies, Philadelphia Cream Cheese, Oscar Mayer hot dogs, and a line of leading macaroni & cheese products, has been struggling for more than a year. Caught between rising commodity prices and changing consumer tastes, the company has seen its profits slip. Chief Executive Officer Roger Deromedi has revealed plans to cut 6,000 jobs over three years.

A sale of both brands could bring between $1.2 billion and $1.7 billion, a report in the Daily Deal estimated. Kraft has hired the investment bank UBS to run the sale.

© 2004 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

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