Google invades Amazon turf

Oct. 7, 2004 at 11:28 AM

SAN FRANCISCO, Oct. 7 (UPI) -- Google is invading Amazon.com turf with its latest Internet service, it was reported Thursday.

Google, the search-engine kingpin, is introducing a program called Google Print for book publishers who want to let users sample their books, the Wall Street Journal said.

The move pits Google against a similar effort by Amazon.com called Search Inside the Book, which lets shoppers sample from more than 100,000 books as an enticement to make a purchase.

The race to make books as searchable as other forms of content is creating one of the more closely watched rivalries in the Internet business.

This is just a example of how once discreet markets are breaking down, leading to more spirited competition. the Journal said.

"Google, Yahoo, Amazon and eBay are on a collision course," says Bill Gross, chairman of venture-capital firm Idealab. "They're all stepping into each other's territory and it's going to lead to interesting battles."

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