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Cho: Toyota must change to stay on top

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Published: Aug. 5, 2004 at 10:30 AM
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TOKYO, Aug. 5 (UPI) -- Toyota President Fujio Cho says Japan's largest automaker cannot rest on its laurels and must reinvent itself to stay at the top of the auto industry.

Cho says Toyota is a global company and no longer can rely on sending Japanese managers to run operations around the world as it challenges Ford as the world's No. 2 auto manufacturer.

Two Corolla models were 100 percent perfect in reliability tests conducted by the German magazine, Which? The Toyota compacts outscored luxury Audi and BMW models.

The magazine's annual car reliability survey rated the Mercedes E-Class second worst.

Toyota, Honda, Lexus, Mazda and Suzuki rated excellent. Daihatsu, Ford, Nissan and Subaru were good.

"Steady success is good, but it can foster serious weaknesses," Cho told the Financial Times. "The sense of crisis we feel, despite increasing sales and profits, stems from out of fear that we have not kept up."

Topics: Fujio Cho
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