DoubleClick acquires Performics

NEW YORK, June 24 (UPI) -- DoubleClick of New York said Thursday it acquired Performics, a privately held, search engine marketing company in Chicago.

Financial terms of the deal were not disclosed.

DoubleClick, which is a provider of marketing solutions for advertising agencies, marketers and Web publishers, said Performics' search engine marketing solutions are designed to help clients automate their paid placement, paid inclusion and comparison shopping listings across multiple search providers.

Performics also provides the infrastructure for affiliate marketing, through which marketers manage, track and report on their offers across multiple affiliate sites.

DoubleClick said it will immediately begin to sell the Performics search engine marketing and affiliate marketing solutions as stand-alone offerings. Performics already has operations in Europe, an area where DoubleClick will continue to invest.