OAK BROOK, Ill., June 22 (UPI) -- McDonald's is preparing to supersize operations, in a Chicago restaurant with McDonald's fare side by side with that of Boston Market, a sister company.
The dual approach will be a test for the company, the Chicago Tribune reported Tuesday.
This approach, also known as "co-branding," is being pioneered by Pizza Hut and Taco Bell parent Yum Brands, a McDonald's spokesman said. Yum is co-branding five restaurants: Pizza Hut, Taco Bell, KFC, Long John Silver and A&W Family Restaurants.
"Yum Brands is the industry leader. It's worked out well for them," said Carl Sibilski, an analyst with Chicago-based Morningstar Inc. "Some are like a food court inside the building."
Pairing two or more of the restaurants within one building has allowed Yum to more closely match the average $1.6 million sales of a McDonald's restaurant, he said.