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Abercrombie & Fitch tries tamer magazine

NEW YORK, May 27 (UPI) -- U.S. retailer Abercrombie & Fitch has a new catalogue out, much tamer than its predecessor, but still drawing flak as too racy.

Titled "Young," the new magazine is described as a "photo essay" by Abercrombie spokesman Tom Lennox, CNN/Money reported Thursday.

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"Unike the quarterly, 'Young' is a collection of black and white photographs of models wearing our brand clothes and there's no editorial content in it at all," Lennox said.

The retailer quietly began distributing the publication in April to a limited list of its former quarterly subscribers.

Advocacy groups such a Citizens for Community Values say the new publication is "much improved" over the past, but it's still unacceptable with young people in skimpy clothes "posing provocatively."

"A clothing retailer is supposed to sell clothes," said Bill Johnson, president of CCV. "We think it is irresponsible to use sex to sell to teenagers."

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