P. Diddy, otherwise known as Sean Combs, will help create a fragrance to be called Sean John, matching the name of Combs's line of clothing. Its release will coordinate with the New York fashion shows in fall 2005.
The cosmetics giant is trying to make sure it doesn't make the same mistake it made by passing up a chance to make Glow, Jennifer Lopez' fragrance, which generated sales of $40 million in its debut year.
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