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Estee Lauder, P. Diddy to create scent

May 21, 2004 at 11:58 AM   |   Comments

NEW YORK, May 21 (UPI) -- Cosmetics company Estee Lauder announced Friday it will pair up with hip-hopper P. Diddy to create a men's fragrance, the New York Times reports.

P. Diddy, otherwise known as Sean Combs, will help create a fragrance to be called Sean John, matching the name of Combs's line of clothing. Its release will coordinate with the New York fashion shows in fall 2005.

The cosmetics giant is trying to make sure it doesn't make the same mistake it made by passing up a chance to make Glow, Jennifer Lopez' fragrance, which generated sales of $40 million in its debut year.

© 2004 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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