The new service, called "Google Local," debuted Wednesday and will let users find such things as nearby restaurants or driving directions directly from the main Google Web page.
Internet users can search by category terms such as "pizza" or "book store" and they can enter address, city, state or zip code information to narrow the search.
"Google Local" goes beyond what other search sites offer, such as Yahoo Inc.'s directory, because it offers more Web data than most online Yellow Pages or listings, Marissa Mayer, Google's director of consumer Web products, told the Wall Street Journal.
Computer users will have access to reviews and other Internet content about the specific businesses or non-commercial entities they are searching for, she said.
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